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Amazing Race Along With Ford Create Focus Rally America
News from AutoBlog.com is that "The Amazing Race" is putting some high octane into Ford's promotion of their new Focus model with the Hulu series "Focus Rally: America". Billed as "the first interactive real-time road rally" by Ford, "Focus Rally: America" will serve as a showcase for the brand new 2012 Ford Focus. February 1, 2011, is the slated start date for the online series on Hulu. This comes just as the newest Focus hits North American dealers.
Reality exhibit from "Focus Rally: America"
"Focus Rally: America" isn't the first time Ford Motors has delved into online programming - their "Fiesta Movement" is one example - but the company is actively playing up the real-time real life show aspect as unique in automotive marketing. The rally for the 2012 Ford Focus will pit six teams of two people against one another in a cross-country road rally. 10 Ford Focus vehicles can be given away to the supporters of the winning team. The winners could be able to redeem $100,000. The teams will not be unfamiliar to those who watch reality shows. It could be just like "The Amazing Race," teams. It is an extremely interactive exhibit. That is why it is called "a real game-changer within the reality world," by Elise Doganieri who co-created "The Amazing Race".
Have fun while you are observing
Fans of "Focus Rally: America" can follow the action in three ways, reports AutoBlog.com. First, new episodes could be viewed five days per week on Hulu. Second, enthusiasts can follow their favored 2012 Ford Focus rally team on Facebook, Twitter and YouTube. Also, interactive challenges allow fans to have fun as well. The ultimate goal of the programming, of course, could be to advertise the features of the 2012 Ford Motors Focus, where trend-setting tech for instance Ford SYNC, MyFord Touch along with the Navigation System help drivers conquer their own road rallies.
Now there is casting
Matt VanDyke, Ford's director of United States of America Marketing, is looking for the individuals for the show. He said he is looking for those that want a "once-in-a-lifetime cross-country adventure." Applicants should already have a following of individuals. They also need to be good on camera. Applications including video can be accepted through mid-November at focusrally.com or at one of 11 in-person auditions held in Los Angeles, Tampa, Austin, Boston, Denver, Seattle, Houston, Orlando, Las Vegas, Chicago along with New York.
Citations
AutoBlog.com
autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/
Focus Rally
focusrally.com/
New Ford Fiesta Commercial - Bossanova Films
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