Ford Fiesta Price

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ford fiesta price

Ford Raises UK Prices

Ford are planning to increase the car prices by on average 4% by the end of June. This is the third time since 2007 that they have rose their car prices. Ford rose their prices back in February by 4.7%, Ford then rose prices again in April by 3.75%.

Ford stated that it does sound strange to raise car prices during a recession, but they also said that they had no choice because of the weak pound, "there is no choice if we are to maintain a viable business".

Ford stated that the pound had been stable for the last 10 years until the end of 2007 at 1.43 euros, however, more recently the the pound had fallen to 1.16 euros.

Because Ford build their UK cars in Spain and Germany, Euro countries, they had no choice but to increase prices. Before these prices rises occurred, Ford had to absorb the losses from the weak pound, however, they cannot continue doing this during a recession if they wish to be a stable business.

Not only are these price hikes a problem during the recession but they also have an affect on the governments car scrappage scheme because these price rises will take a huge chunk out of the money that would have been saved. With the prices of all Fords cars, including the Ka, Fiesta and Focus, rising by around £600 - £750. When buying a new Ford, customers will feel less effect of the car scrappage scheme.

Although this is all bad news for new car buyers, people choosing car leasing over buying won't see the price rises straight away. Even if you are not currently on a Ford lease, but you are looking, the leasing companies won't pass on the price rises until they buy new vehicles, which, during the recession, won't happen straight away. So this is some good news for the leasing customers, not so much for new car buyers.

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